Overview
Develop an evidence-based strategic communications foundation to advance key priorities of the Detention Sector Reform Programme, focusing on strengthening the public image and professional identity of correctional work to support staff recruitment and promoting positive community perception of prison reform.
Key Responsibilities
- Timely submission of all deliverables, including well-researched, operationally practical, and tailored outputs.
- Transparency and inclusiveness of the consultation process with UNODC, Ministry of Justice, prison management, corrections staff, and other relevant stakeholders.
- Effective design and facilitation of focus groups and stakeholder engagements.
- Quality, relevance, and clarity of strategic communications outputs, including narrative framework, messaging, audience segmentation, and practical applicability.
- Effectiveness of stakeholder engagement during the mission.
- Quality and usability of all written and presentation outputs.
- All final documents formatted, well-organized, and written in clear, professional English.
Required Experience
- At least 10 years of professional experience in strategic communications, public information campaigns or perception change initiatives, including work on public sector reform, institutional change or social impact communications is required.
- Proven experience in developing narrative frameworks, messaging strategies and communication campaigns aimed at influencing public perceptions and engaging diverse audiences, including hard-to-reach or non-traditional target groups is required.
- Demonstrated experience in conducting qualitative research, stakeholder consultations and focus groups, and translating findings into actionable communications strategies and messaging is desirable.
- Experience in developing visual identity concepts, campaign directions and storytelling approaches, ensuring alignment between messaging, visual logic and audience engagement strategie is desirable.
- Knowledge and understanding of criminal justice, prison reform or related public policy areas, including familiarity with UN standards and norms such as the Nelson Mandela Rules and the UN System Common Position on Incarceration, is desirable.
Qualifications
• Advanced university degree (Master’s degree or equivalent) in communications, public relations, social sciences, public policy, behavioural sciences or a related field is required. A first-level university degree in a similar discipline, combined with two additional years of relevant professional experience, may be accepted in lieu of the advanced degree.
