Overview
The Social Media Content Producer will focus on developing creative content that drives reach and engagement across social channels, producing and disseminating compelling content to grow the IRC’s brand online and encourage support for IRC UK’s work.
Key Responsibilities
- Partner with communications and advocacy colleagues to create social media content.
- Draft social media posts, writing captions, copy for graphics, video scripts and other social media material.
- Produce and build other forms of multimedia content, such as Instagram stories and social media graphics.
- Champion the voices of refugees and asylum seekers, and ensure outputs reflect DEI values and are inclusive and accessible.
- Localise and adapt content from Global Teams and other IRC markets.
- Support the tactical delivery of our existing social media strategy.
- Maintain IRC UK’s social media annual calendar.
- Support reporting on the performance of social content and make recommendations for optimisation.
- Horizon scan and stay across the latest innovations, trends and developments in social media.
- Experiment with new content and storytelling techniques, including engaging social influencers.
Required Experience
- Demonstrable experience in a social media role from an agency, in-house or journalism content production team – with strong experience in video.
- Proven experience identifying and producing reactive content to trends.
Qualifications
- Experience in Video Production, Film, Journalism, Communications, Social Media, Digital Marketing or equivalent degree or training.
- Proficiency in the Adobe Creative Suite particularly Photoshop, Premiere, and After Effects strongly encouraged.
- Previous experience with social CMS and publishing tools, such as Sprout Social.
