Senior Communications Officer - Digital

Overview

The Senior Communications Officer - Digital will strengthen the Communications Department's digital capabilities by driving growth and engagement across the Bank's digital channels and ensuring effective communication of AIIB's mission and activities.

Key Responsibilities

• Lead the development and execution of digital marketing campaigns.
• Develop omnichannel content strategies and planning.
• Ensure brand consistency and messaging across digital platforms.
• Collaborate to develop engaging content for digital channels.
• Lead the integration of digital and AI tools.
• Develop digital-channel style guides, UX standards, and standard operating procedures.
• Oversee daily updates to the corporate website.
• Develop an engagement framework for building strategic relationships.
• Manage digital marketing budgets.
• Analyze data from social media, web, and digital platforms.
• Provide strategic oversight of email marketing campaigns.

Required Experience

Minimum 8-10 years of relevant working experience in managing and updating website content in a corporate or nonprofit environment. Proven experience leading digital marketing campaigns. Familiarity with AI-powered tools and techniques. Attention to detail. Strong storytelling skills. Proven experience in paid media, SEO, email marketing CRM, and social media management. Analytical mindset. Working experience with popular graphic design tools for digital media channels. Strong technical aptitude. Organized, with strong project-management skills. Ability to work independently and be proactive.

Qualifications

Master’s degree in communications, marketing, journalism, digital media, or a related field. Additional two years of relevant working experience may be considered in lieu of a master’s degree.

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