Snr PSP Individual Giving Assc

Overview

The Senior PSP Individual Giving Associate promotes team development of the IG team, providing effective leadership to enable and motivate a team of support staff members to operate to their full potential. The purpose is to maximize the donor base from the individual giving (IG) for UNHCR.

Key Responsibilities

• Develop annual plans for acquisition, donor retention and development programme.
• Develop, manage and improve donor servicing and communications.
• Work with marketing agencies to develop contact strategies and donor journeys.
• Supervise the implementation of campaigns.
• Draft submission to the National Growth Fund related to IG programs.
• Contribute to the development of detailed annual plan for the IG programs.
• Supervise on progress against the work plan, expenditure, budget and targets.
• Supervise middle value donors and prospects activities.
• Supervise the donor database management and any activity related to the donor data care.
• Work to develop cross channel fundraising campaigns such as F2F, Digital, DRTV, Multichannel, Direct mailing.
• Oversee a long term effective and innovating digital strategy, as well as an annual action plan for all digital fundraising activities.
• Supervise the relationship with external suppliers, providing digital campaign briefing.
• Supervise the online content as well as the implementation of digital marketing and fundraising campaign initiatives.
• Ensure UNHCR maximizes the use of other digital channels, such as SMS and DRTV.
• Supervise all lead generation programmes (including telemarketing).
• Actively promote innovative way to recruit and retain supporter via digital channels.
• Maintain effective relationships with all suppliers responsible for digital fundraising.
• Assist in the procurement process for all supplier relationships linked to new donor acquisition through digital channels.
• Supervise accurate reporting and analysis in order to facilitate effective management of the digital acquisition programmes.
• Work with the PSP team to prepare annual budgets for the digital programme.
• Assist with reporting related to digital fundraising.
• Develop a test plan strategy for new products with technical inputs related to the production process.
• Supervise the production process of each DM activity.
• Supervise donors’ data extraction from the database.
• Check and approve the executive printing files, laser draft and packaging.
• Develop campaigns reporting systems and setting report templates.
• In case of emergency, develop and implement production procedure.
• Negotiate with suppliers to keep production costs at lowest level.
• Work on other direct marketing acquisition activities if requested.
• Work to develop cross channel donor cultivation activities to maximise acquisition investment and improve donor Life Time Value (LTV).
• Define and supervise a data strategy.
• Supervise donor journeys according to planned schedule.
• Supervise, monitor and review supporter experience initiatives and retention program performance.
• Oversee donor development communications plans and fundraising activities.
• Supervise that annual email communication is fully integrated with offline campaigns.
• Supervise negotiations with external agencies/consultant on email marketing performance optimization.
• Supervise email marketing segmentation strategies and data selections.
• Oversee the development and implementation of donor retention communication materials and activities.
• Supervise the design and production of the donor care materials.
• Lead the coordination of the relation with telemarketing suppliers.
• Improve income of regular committed individual donors.
• Supervise that donor care activities comply with the requirements of local legislation.
• Oversee the execution of monthly operations of recapturing by emails/mails, thank-you to donors.
• Improve the responsiveness, depth and quality of the relationship with donors.
• Supervise that all in-house and outsourced donor care representatives are provided with all information.
• Support the identification and management of risks and seek to seize opportunities impacting objectives in the area of responsibility.
• Perform other duties as required.

Required Experience

4 years relevant experience with High School Diploma; or 2 years relevant work experience with Bachelor or equivalent or higher. Experience in private sector fundraising, sales, client/donor communication, marketing or journalism. Proven experience working in donor retention/ development programmes. Experience in coordination and supervision of fundraising campaigns in profit or non-profit industry. Experience in fundraising related databases and software. Experience with the non-profit sector. Previous experience in supervising database migration and setting up a Contact Relationship Management (CRM) system. Previous experience in project management. Previous experience in managing agencies / vendor. Experience in data analysis and segmentation. At least 3 years of experience on paid media buyer. At least 4 years of experience on digital marketing. Previous experience on marketing strategies focused on subscription model. Experience leading projects in coordination with multiple teams.

Qualifications

Public Administration, Business Administration, Economics or other related field. (Certificates and Licenses marked with an asterisk* are essential)

Other Details