Overview
The Brand Perception Analytics Team Leader manages a team to deliver research and strategic intelligence on ICRC's visibility, reputational health, and communication impact. This role focuses on translating complex data into strategic narratives for decision-making and mitigating risks from the digital information landscape.
Key Responsibilities
- Leads reporting on ICRC public communication and positioning.
- Coordinates and oversees the work of two analysts.
- Leads the design, development, and implementation of applied data science solutions.
- Conducts social network analyses and develops audience segmentation models.
- Leads the design and application of sentiment analysis models.
- Collaborates to leverage machine learning and AI for interpreting emerging trends.
- Investigates coordinated inauthentic behavior and AI-generated content.
- Maintains and optimizes databases and dashboards.
- Expands data collection and monitoring capacity by incorporating new languages and platforms.
- Provides evidence-based recommendations to communication and operational teams.
Required Experience
- 8+ years’ experience in data analytics, data science, & data visualization with a focus on cross-channel brand monitoring, strategic communications and open-source information.
- Proven experience in identifying and analyzing trends in social and traditional media, including the dynamics of harmful information campaigns.
- Proven experience in people management.
Qualifications
Master’s degree in Communications, Tech and Data Science, Computer science, Statistics, Political Science, or related field.
