Graphic Designer (for service providers)

Overview

The International Trade Centre (ITC) is seeking a Graphic Designer Consultant to develop branding and promotional materials for a portfolio of 8 MSMEs from different sectors in Sierra Leone.

Key Responsibilities

• Participate in introductory meetings and briefing sessions with assigned MSMEs and the Branding Support Consultant.
• Review and analyse the branding brief developed for each MSME.
• Ensure a clear understanding of each enterprise's products, services, target market and branding objectives.
• Coordinate regularly with the project team and relevant consultants to ensure consistency and alignment throughout implementation.
• Develop branding packages for 8 MSMEs, including logo design, short branding guidelines, brochure design, and social media templates.
• Produce visually coherent and professional branding materials aligned with each SME’s identity, services and business objectives.
• Ensure that all materials are suitable for both digital use and future printing.
• Provide up to three rounds of revisions per SME, based on consolidated feedback.
• Deliver editable source files and final high-resolution/production-ready files.
• Ensure that social media templates are editable and reusable by the SME.
• Ensure consistency across all branding assets produced.
• Incorporate feedback received from MSMEs and the project team.
• Finalize and submit all deliverables according to agreed standards and timelines.
• Prepare a brief summary of work completed and deliverables produced for each MSME.
• Comply with ITC’s visual identity, communication and visibility guidelines.

Required Experience

• Minimum of 5 years of relevant experience in graphic design and branding.
• Experience developing visual identities and marketing materials for SMEs.
• Experience working with businesses from diverse sectors.
• Experience working with entrepreneurship development programmes is desirable.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Marketing, Fine Arts or related fields. Extensive relevant experience may be accepted in lieu of a university degree.
• Experience using professional design software (Adobe Creative Suite, Canva Pro or equivalent).

Other Details