Streamlined Behavioral Science, Narrative Mapping & Communication Framework
Overview
This assignment aims to address the digital spread of climate-related misinformation and disinformation in Tanzania by mapping narratives and equipping local messengers with communication frameworks.
Key Responsibilities
- Conduct a high-level desk review of digital and traditional media sources in Tanzania.
- Validate the specific nature, channels, and prevalence of climate-related misinformation.
- Identify 3 to 5 primary stakeholder groups and vulnerable target audiences.
- Apply behavioral science models to design targeted communication interventions.
- Develop strategic re-messaging guidelines and narrative change approaches.
- Identify and profile trusted local messengers to deliver counter-narratives effectively.
- Synthesize the framework into a highly visual, concise presentation.
- Design and facilitate a virtual capacity-building session for UNCT, UNRCO and members of the UNCG.
- Draft comprehensive handover notes detailing operational recommendations and next steps.
Required Experience
Demonstrated experience conducting desk research, qualitative data analysis, and stakeholder/network mapping. Strong analytical and writing skills in English, with a proven ability to translate complex behavioral theory into highly practical, non-academic recommendations. Proven track record in designing evidence-based communication campaigns or behavioral change interventions. Familiarity with the Tanzanian media landscape, local civil society organizations (CSOs), and community networks is a strong asset.
Qualifications
Advanced degree (or equivalent professional experience) in Behavioral Science, Social Psychology, Strategic Communications, or a closely related field.