Overview
This consultancy aims to strengthen the communication of the value provided by the Beyond Lab, supporting resource acquisition through strategic communications and storytelling. The role will develop clear narratives, enhance communication product quality, and contribute to outreach approaches that engage diverse audiences and inspire action.
Key Responsibilities
- Strengthen the Beyond Lab’s overall brand strategy and positioning, driving brand expression, communications strategy and execution, and clear and coherent narratives across its portfolio, partnerships and external engagements
- Translate its work into clear, compelling and audience-specific narratives and impact stories
- Develop strategic messaging around the Beyond Lab’s key areas of work on policy innovation at the intersection of intergenerational impact and participatory policy making, new economy and Beyond GDP, anticipatory governance and emerging technology, behavioral and affective sciences, public-sector innovation, multilateral reform and the future of international cooperation, and connect them to relevant global policy processes
- Develop communications products that combine evidence, results and co-being centered experience, including key messages, presentations, briefing materials, web and social media content, stories and other strategic communications assets.
- Support communications, advocacy and outreach activities across the Beyond Lab’s programmes of work, identifying priority audiences, communications objectives, appropriate channels and opportunities for engagement.
- Develop tailored messaging and content for Member States, UN entities and other international organization partners, civil society, youth, academia, foundations, private-sector actors and other strategic partners.
- Support communications around policy processes, events, workshops, launches and major convenings, including speaker messaging, presentations, promotional materials and follow-up communications.
- Identify creative formats, partnerships, media opportunities and channels that can broaden the reach of the Beyond Lab’s work and strengthen engagement with existing and new audiences.
- Provide strategic communications support to the Beyond Lab’s donor engagement, partnership development and resource mobilization efforts.
- Translate the Beyond Lab’s work into compelling investment and partnership narratives that communicate its distinctive value, results, potential for scale and relevance to prospective funders and partners.
- Develop and adapt donor- and partner-facing materials, including investment cases, concept notes, funding briefs, pitch decks, presentations, key messages, impact stories and other tailored communications products.
- Support preparation for donor and partner engagements by developing audience-specific narratives, talking points, briefing materials and follow-up communications.
- Strengthen the communication of evidence, results and lessons learned to support funding propositions, demonstrate impact and articulate opportunities for scaling, adaptation and collaboration.
- Work closely with programme focal points to translate research, policy analysis, tools, results and findings from across the Beyond Lab portfolio into clear, accessible and audience-specific communication products.
- Coordinate communications priorities across the portfolio and provide strategic and hands-on support to flagship initiatives, events, partnerships and emerging priorities.
- Support the Beyond Lab team and partners in strengthening key messages and ensuring coherent communication of major ideas, results and lessons across initiatives and external engagements.
- Provide ongoing advice on communications opportunities, stakeholder positioning and narrative development, while helping ensure consistency in the Beyond Lab’s messaging, branding, visual identity and overall external positioning.
Required Experience
A minimum of 5 years of relevant professional experience in strategic communications, brand strategy, audience marketing, storytelling, communications research or a related field is required. Experience in developing communications strategies and translating complex ideas, research or technical information into clear and compelling content for diverse audiences is desirable. Experience in audience research, communications campaigns, storytelling, event production, content development and/or facilitation of workshops or collaborative processes is desirable.
Qualifications
An advanced university degree (Master’s degree or equivalent) in communications, marketing, environmental management, social and behavioral science, international relations/political science, or a related field is required or two year of relevant experience in the relevant field may be accepted in lieu of an advanced university degree.